Tourism Marketing Strategy | Guide To Increase Tourism Revenue

Digital Marketing Blog May 31, 2018
How to build an effective tourism marketing strategy

With mobile use at an all-time high and consumer’s attention spread thin, what strategy is best when your business is in the tourist industry? We answer that question with our tips to improve your tourism marketing strategy.

Let’s start with the free fixes.

You can’t buy what you can’t see

We say this a lot and it’s no different with the travel sector. It is important your business is visible prior to a visitor choosing their destination and once they get to your destination.

Why?

  • People love options. The more compelling activities the better.
  • Capture more customers who are at your destination. Plans every detail of their trip prior to leaving.
  • If they can’t find you then you lose… and that’s not a travel marketing strategy.

This one has a simple fix. If you haven’t already, add your business to Google My Business. Once you’re signed up you can add details like business hours, your phone number and address.

Not only does this service allow you to track metrics like website visits or calls, but it allows you to take up more real estate when someone performs a google search… specifically, if they are in your zip code.

Piggyback off review sites

It’s no secret that travelers use review sites to help plan a trip. A study conducted by Travel Weekly said 37% of respondents feel travel review sites “Have very much influence” on their travel plans. Sites such as Yelp and Tripadvisor allow you to claim your business and add informational details for free. These listings allow you increased opportunities to interact with your customers.

Don’t be that business

Make a Facebook page. Customers expect you to be there. That’s where their attention is.

Keep your page up to date and make sure to post high-resolution images. That doesn’t mean you can’t use mobile phone pictures, however, we have found that clear and crisp visuals are better received.

Hangout in their pocket (or purse)

When was the last time you did anything without your phone?

More and more interactions consumers have are on their phones… especially if they are traveling.

People don’t like to work hard or want to dig for information they want.

Your tourism marketing strategy should focus heavily on mobile from making your website mobile friendly to your advertising placements.

Tourism search strategy

Since a lot of our focus is on being visible it’s important we talk about paid search marketing, or, Google Adwords. You can conduct two campaigns with different targeting.

  • Target customers who want to come to your location. You can do this by excluding your city, multiple cities or zipcodes from your location targeting. These messages can either be informational for people who are not ready to buy just yet or you can offer promotions so customers may be more inclined to act.
  • Target visitors who are already in your destination by including only the city (or cities) or zip codes you pick.
    As I stated earlier, you have an advantage when you take up more real estate in Google search. With AdWords, you can take advantage of ad extensions. You can tie in a review with your ad or specific important links from your site. By doing this, you take up more space and make it easier for the customer to find the information they are looking for.

Need help with implementation for your tourism marketing strategy or want information specific to your business needs? We’d love to help! Contact Us!

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