Search marketing has a unique advantage over all other types of advertising. Demographics or interest-based targeting do not drive it. Instead, customers seek out businesses and provide valuable details about what they want and what their intentions are. This makes search advertising the highest quality medium for direct response marketing that exists– period.
Then why do companies fail to produce results? If your competition is outsmarting you on Google Ads, it may not be your fault! Companies that have efficient business models and operate within higher margins are paying more and more per-click while still maintaining profitability.
Most businesses can’t compete by cutting margins alone to achieve results in PPC. This can lead to companies seeking out as many low competition keywords possible in a hunt for the lowest cost-per-click. This strategy simply does not work; it never leads to a significant impact on business revenue or profitability because the highest competition keywords are the ones that customers are searching for and buying the most. Successful and profitable PPC campaigns target top competitive keywords, and they don’t do it by cutting margins.
The most successful PPC campaigns are built on this crucial fact, “Google delivers search results.” Google uses much of the same algorithms for determining PPC placements as they do for deciding organic search rankings. Google AdWords looks at potentially hundreds of signals and lines of code to determine relevance – not just the highest bid.
If you’re tired of hiding out in low-competitive areas and don’t want to build a marketing strategy based on cutting your margins – then you’ve come to the right team. Cam Myers Marketing is an official Google Partner with integrated Google Ads management services that know what it takes to win in competitive environments.
At Cam Myers, we are not just a digital marketing agency; we are also a technology company and an official Google Partner. Our Google Ads management services leverage technology, programming, innovative ideas and everyday hard work to create winning advantages for our clients.
Over the years we’ve learned a thing or two from our successes, and a few failures too. We bring a unique edge to Adwords management services by delivering strategies that are intelligent, transparent and often confuse our competitors. As a Certified Google Partner, we know the ins-and-outs of all Google Search products including Google Search, Google Shopping, Google Display, Mobile and Video Advertising with a specialized focus on e-commerce.
Our Clients Get Value Per Click!
-Mike B.
President at Suncoast Audio
Profitable PPC search campaigns can change everything for your business, but creating one isn’t done in one day. Doing it right takes time, and every day you wait, someone else is climbing another step towards the top. You can start now by filling out the form below to schedule a free consultation. Our no-strings-attached video/audio meeting will give you every bit of information you need to make the right choice.
Inquiring now won’t cost you anything, but it could change everything for your business.
Pay per click (PPC) is an advertising model where publishers or search engines are paid for traffic referrals each time your ad is clicked on. It is a highly effective method of acquiring targeted traffic, but given the increasing competition…excellent strategy, planning, and experience are required to make efficient use of advertising budget which translates into successful conversions.
PPC Management involves the setting up, monitoring and optimization of pay per click advertising by a competent third party on your behalf.
PPC in search advertising, you pay a search engine, such as Google, to display your ad on top of the search results for relevant keywords. Every time a visitor clicks on your ad, you receive a charge for the price per click, and your ad continues to be displayed until you have spent your daily budget.
However, just buying an ad does not guarantee that it will be displayed. Increasing competition means Google has to share impressions, and this is done by identifying high-quality ads, which then receive maximum visibility. Several factors impact impression sharing, including relevancy, ad quality, click-through-rate (CTR) and landing page experience.
PPC costs vary by industry, but the average cost per click has gone up significantly over the years, from $0.38 back in 2005 to over $2 more recently. In some industries, such as drug-rehab and criminal law, cost per click can be as high as $50 to $100.
However, the actual cost of each ad click is a result of many factors including quality score, landing page experience (determined by metrics that signify engagement) and much more. With proper optimization, an expert can significantly cut down the cost per click by improving user experience, quality, and relevance.
The chart below provided by WordStream Blog, outlines an average cost per click across industry segments.
Please note: figures shown are composite average, for example: auto industry includes mechanics as well as car dealers (which have very different cost per clicks).
| Industry | Average CPC (Search) | Average CPC (GDN) |
|---|---|---|
| Advocacy | $1.72 | $0.32 |
| Auto | $1.43 | $0.39 |
| B2B | $1.64 | $0.37 |
| Consumer Services | $3.77 | $0.69 |
| Dating & Personals | $0.19 | $0.18 |
| E-Commerce | $0.88 | $0.29 |
| Education | $1.74 | $0.40 |
| Employment Services | $4.20 | $1.66 |
| Finance & Insurance | $3.72 | $0.72 |
| Health & Medical | $3.17 | $0.37 |
| Home Goods | $3.19 | $0.70 |
| Industrial Services | $2.00 | $0.60 |
| Legal | $5.88 | $ 0.60 |
| Real Estate | $1.81 | $0.88 |
| Technology | $1.78 | $0.20 |
| Travel & Hospitality | $1.55 | $0.24 |
Please contact us with any questions not answered here.