CORPORATE, ANALYTICS CONSULTING
OUR APPROACH & RESULTS
tarting up, we knew we had to streamline their tracking and reporting systems and their site structure. After analyzing their Google Adwords and Analytics campaigns, we discovered that the client was using a different attribution model for each platform, leading to inconsistencies. Even more troublesome, the payment gateway used to process payment was taking users to a different domain after the purchase. Without cross-domain tracking in place, more than 50% of online revenue was not being accounted for in Google Analytics. Moreover, their website was improperly configured for SSL, with some pages having HTTPS, and others having HTTP headers. Any traffic referred from pages without an SSL started a new session in analytics showing the clients website as the original traffic source.
- Analytics Consulting
- Google AdWords Consulting
- Programming & Development