CORPORATE, ANALYTICS CONSULTING
OUR APPROACH & RESULTS
e knew that we needed to connect all the dots and create a new tracking system which spanned multiple subdomains and was able to track every user action on an interactive web application accurately. Our approach involved custom programming at every stage to monitor and record the completion of each step by every single user. After deploying custom-coded, event tracking for each step in their application, we created a fully-connected funnel with cross-domain tracking to accurately identify the referring source and medium for each user, linking that data to their submissions via the app.
Ultimately, with our solution-oriented approach, we were not only able to identify significant structural flaws in their platform but also delivered a reliable measurement and tracking system with clear and actionable data on where their users came from and how they behaved at each stage.
- Analytics Consulting
- Programming & Development