If your paid Facebook advertising campaign is falling short of the results you want, then you’re in the right place. Most entrepreneurs and marketing managers who are already using Facebook advertising all have a similar experience. They initially see some positive results from their advertising efforts which quickly begin to decay as they attempt to scale their earnings by increasing their total ROAS (return on ad spend).
Tapping into the marketing potential of Facebook is relatively simple – you get access to over 2 billion monthly active users, an incredible advertising algorithm, and more than enough user data to get the job done. However, getting results at scale is challenging, intricate and impossible without the right team behind you.
Why do some companies succeed at Facebook while the majority fail? Most companies fall into the trap of thinking that increasing spend on already successful campaigns will lead to more results. That’s not how Facebook designed its algorithm, and if it does work – it will be short-lived. The fact is – the skills required to succeed on Facebook initially are fundamentally different from the skills necessary to achieve results at scale.
Cam Myers Marketing is a Facebook advertising agency that understands the fundamental differences and unique challenges involved with increasing budgets and scalability. Our processes are built to deliver big ideas, effective creatives, and technical expertise at scale without breaking the bank.
Our Facebook Marketing agency is a team of Facebook Certified marketing rockstars. We deliver big ideas, intriguing creatives, and technical expertise that produce results at scale.
The Facebook ads team at Cam Myers has the sole job of delivering results for your business day in, day out on Facebook. You’ll get a service that feels more “in-house” than “outsourced,” where you and your convenience come first. We take on everything, from planning to implementation and keep you always informed about your ROAS (return on ad spend) along the way.
Friends We Made Along the Way!
You may hear that Facebook is not as effective as it used to be, or doesn’t work for most businesses. Facebook indeed has made some fundamental changes to its platform including removal of targeting options from 3rd party data exchanges and providing less transparency about matching rates of imported data, to name a few.
While many of these changes do pose new challenges, they certainly do not make Facebook less effective. Facebook keeps evolving, and those who do not adapt to these new changes are living in the past. As long as your business involves customer acquisition, Facebook’s advertising products still deliver results. If anything, Facebook has become more difficult for the average marketer, not less effective. Delivering great returns and scalability without pouring money into the system on continuous “testing,” requires an intimate knowledge of the Facebook advertising product and solutions that overcome the new data regulations.
At Cam Myers, we have been preparing for data regulation long before it happened. When Facebook announced the removal of 3rd party data from Acxiom and other data exchanges, it wasn’t a surprise. Companies need to be prepared to bring their own data to the table now, which is easy to do if you have the right partner like us.
The right marketing partner can change everything for your business, but it doesn’t happen overnight. Doing it right takes time, and every day you wait, someone else is climbing another step towards the top. You can start now by filling out the form below to schedule a free consultation. Our no-strings-attached video/audio meeting will give you every bit of information you need to make the right choice.
Inquiring now won’t cost you anything, but it could change everything for your business.
Facebook lets advertisers choose from a host of different ad formats, including images, videos, carousels, slideshows, and collections. For each ad type, Facebook offers various customization and targeting options, and ultimately ads are set up in line with different goals, such as brand awareness, lead generation or traffic referrals.
An ideal Facebook advertising budget is $1,000 a month up to $100,000 a month or more, depending on the size of your brand and your marketing objectives.
Facebook advertising can be extremely expensive or cost-effective, depending on how well you align your marketing plan with your audience’s needs. Advanced algorithms generate relevancy scores for each of your advertisements. These relevancy scores heavily influence the cost of your advertising.
Facebook is a platform with over 2 billion active users and an extensive database of geographic and demographic data. This means, you can leverage Facebook’s targeted marketing products to reach exactly the kind of audience that your business needs.
Increased sales and revenues are a direct result of increased target audience engagement, and the right content, displayed to the right people, can make that happen.
Facebook Pixel is a very powerful tracking tool which allows marketers to build custom audience segments based on specific activity, and then target them on Facebook with qualified offers and ads based on their behavior.
Please contact us with any questions not answered here.