If your business invests the majority of its advertising dollars online, then your goals are likely to include maximizing that return on investment, while also continuing to grow market share. For those brands who predominantly invest in paid advertising, continued efforts towards growth often lead to revenue-plateaus or large fluctuations in ROAS (return on ad spend) as they deal with the increasing cost of generating quality paid media traffic at scale.
Many companies (of all sizes) have become heavily reliant on a specific set of paid media channels (mostly Facebook and Google Ads) While these paid media channels can be responsible for driving the majority of growth and online sales, they often leave brands in a position of dependence and limited growth potential. Companies should absolutely continue making investments in paid media traffic. However, if they desire consistent and healthy returns at scale, they need to own more of their online real-estate (traffic sources) by investing in content marketing.
If your business does not intend to increase the number of traffic sources it owns, then it will never achieve lower traffic costs at scale. Brands that succeed in taking significant market share own their audiences by owning and producing their content. They control costs, improve their SEO, segment potential customers based on the types of content they consume, and they eliminate a portion of their acquisition costs.
Brands need to understand that major advertising giants like, Facebook and Google are in the content marketing game, too. If you’re spending money with them, then you’re paying for your message to be seen within their content.
If you want to invest in the longevity of your business while reducing acquisition costs at scale, Cam Myers is a content marketing agency that has the expertise and skillset required for you to be a success. We handle everything from research to planning, SEO, production, and accession paths that guide content consumption into conversion – leading your business into owning audiences.
We believe effective content is anything that manages to capture the attention of a group of people at a specific time and place. It can be a video, a podcast, an in-depth market research report, or a highly focused micro-site that advertises commercial energy rates for each of the 52-State in the country (yes, we have done that).
With ever-increasing competition, a successful content marketing campaign hinges on multiple factors, from research to development and distribution. This requires businesses to invest in dedicated infrastructure and human resources to manage a series of complex workflows, which ensure high-level production quality, conveys domain expertise, and accurately represents their brands. Given the sheer scale of such a project, selecting the right partner is crucial to your success.
With our content marketing agency, you get your very own content factory. You benefit from our expertise and in-house processes, which are built for speed and cost control. Our assembly line style of production ensures the delivery of top-quality content on a consistent basis while also having the ability to support significant capacity and large-scale projects.
Businesses We Gave Our Words To
Asking whether content marketing works or not is a reasonable question considering the endless amount of content available on the internet today. Content marketing presents an opportunity which has enticed companies to make investments in high volume and low-quality content. In recent years, low-quality content has flooded the internet, reaching a point where it’s become a significant concern for Google’s search engines. Recent updates have positioned Google’s algorithms to filter out low-quality content in search results.
These new standards have created a favorable opportunity for smart businesses and brands to stand out from the crowd. As long as there is a need for information, there will always be a need for effective content to satisfy that demand. Delivering value to users and customers is at the heart of successful content creation. The content marketing team at Cam Myers delivers unique value and high-quality content that gets recognized while others are being filtered out.
Content marketing can change everything for your business, but it isn’t done in one day. Doing it right takes time, and every day you wait, someone else is climbing another step towards the top. You can start now by filling out the form below to schedule a free consultation. Our no-strings-attached video/audio meeting will give you every bit of information you need to make the right choice.
Inquiring now won’t cost you anything, but it could change everything for your business.
Content marketing is the strategic creation and distribution of content (blogs/videos/podcasts) which provides value and attracts a targeted audience to build a community of prospects which can then be converted into customers.
Most businesses think starting a blog equals content marketing, but effective campaigns require a strategic approach. At Cam Myers Marketing, we handle every step of the workflow for our clients, from researching and executing creative content ideas to distributing content effectively for maximum traction.
SEO or Search Engine Optimization is a term used to define how we optimize content to appear in search results. Content marketing is the production of online assets used to attract your target audience by providing value. Content marketing and SEO often go hand-in-hand.
Please contact us with any questions not answered here.