Let’s be honest; it’s not difficult to do a quick search and find hundreds of freelance designers or design agencies who specialize in producing inexpensive logos in less than 24 hours. Since we live in a world where we are all accustomed to getting everything yesterday, what could go wrong?
The rise of digital advertising has created considerable demand for new service providers, which in-turn has resulted in the birth of thousands of “experts” who specialize in providing different services to clients. Most providers focus on a core set services (usually digital marketing) while offering branding and communication strategies as add-on services. The problem is, branding requires a holistic approach and integration across all customer experience types. When single-minded service providers create branding and communications strategies they often cause fractured brand interactions where, instead of standing out, your brand is distinctly forgettable.
Most companies today are still employing separate strategies for digital channels, traditional media and local marketing activities and it shows throughout brand interactions. Your branding strategy is your identity. Your identity should dictate everything your brand communicates to consumers. Companies need a branding strategy that “umbrellas” across all channels and customer interactions. Traditional Marketing Agencies, Design Agencies, Web Development Agencies, and Digital Marketing Agencies are still very separate skill-sets; and while there may be some overlap, companies often have to decide to work with one “OR” the other. Very rarely does an agency bring it ALL together.
That’s where we come in. While other agencies leave you with an “OR” decision, we deliver the “&”. Our agency perfectly combines talent that comes from the largest traditional agencies in the world with individuals who live, sleep, eat & breathe digital. We offer Brand Identity & Communications that integrate throughout everywhere customers interact with your brand.
Because we truly combine both, digital and traditional agency disciplines, we can provide a comprehensive view of your unique Brand Identity & Communications where others can’t. From naming, logo design to point-of-sale design, video commercials & digital asset creation, we create what is required to effectively create a strong brand image.
Our Clients Only Have Good Things To Say!
– Mike B.
CEO, High end Audio Company
How is it relevant in today’s digital world?
Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Consumers are bombarded with advertising everywhere they look today. Companies are competing for the attention of every consumer on every channel; and now companies are delivering messages with extremely precise targeting strategies. With such precise targeting strategies available, you can bet that consumers are hearing more and more relevant advertising messages – that’s why branding is a pinnacle differentiation today. Brands are psychology and science brought together as a promise to the consumer. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience – everything else, especially digital marketing activities (no matter how technical) are simply tactics to delivering that brand message.
An effective brand identity and brand communications strategy can change everything for your business! You can start you’re inquiry now by filling out the form below to schedule a free consultation. Our no-strings-attached video conference or phone meeting will give you every bit of information you need to make the right choice.
Inquiring now won’t cost you anything, but it could change everything for your business.
“Branding” is shorthand marketing messages that create emotional bonds with consumers. Brands are composed of intangible elements related to its specific promise, personality, and positioning and tangible components having identifiable representation including logos, graphics, colors and sounds. A brand creates perceived value for consumers through its personality in a way that makes it stand out from other similar products. Its story is intricately intertwined with the public’s perception and consistently provides consumers with a secure sense that they know what they’re paying for.
Brand guidelines are a set of standards for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.
There are seven different types of logo styles. Monogram logos (or letter-marks), Word-marks (or logotypes) is a font-based logo that focuses on a business’ name alone, Pictorial marks (or logo symbols), Abstract logo marks, Mascots, The combination mark, The emblem.
Please contact us with any questions not answered here.