With endless coding and plug-in options available, traditional websites have become more bloated and tend to load slowly on mobile devices. When not connected to Wi-Fi, slow-websites becomes even more noticeable and irritating.
In Google’s continued effort to improve user’s mobile experience, the company introduced Accelerated Mobile Pages or AMPs. These pages are designed to load hyper fast and give users a minimalistic mobile experience. Google is also rewarding and prioritizing sites which adopt this format with better search rankings.
Google has specific coding requirements for AMPs. A website that does not meet these criteria will not be apart of Google’s AMP cache. Also, analytics tracking on AMP pages is entirely different from standard web pages.
So what does all of this mean? It means the traditional website is not the only requirement for businesses anymore. Companies need personnel who know how to leverage AMPs correctly as a part of marketing and Search Engine Optimization (SEO) strategy.
According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile-optimized content once and have it load instantly everywhere.” It’s a “dumbed-down” version of HTML, that has a standardized layout.
There are specific rules about the types of coding you can use, and only specific ad sizes and placements are allowed on AMPs. The entire platform is designed for both speed and readability.
Take a look at how mobile publishing is changing. This image shows a unique take on Accelerated Mobile Pages From Facebook, Google & Apple.
-May 2015: Facebook revealed Instant Article (essentially an identical initiative on the Facebook platform).
-June 2015: Apple unveiled Apple News.
-October 2015: Google announced Accelerated Mobile Pages.
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According to recent stats, mobile devices account for 49.7% of all internet page views, which means nearly half of all online traffic are mobile users. Now that Google has separate indexes for desktop and mobile search results, it’s clear that brands need to place a greater focus on mobile-specific SEO.
AMP is important to SEO for several key reasons – all of which are heavily based on user experience. AMP is a standardized, simple way for websites & publishers to display content on mobile devices which leads to pages that load up to 4x faster compared to mobile-optimized pages. While also presenting a standardized advertising experience where all ads are displayed in standard-size boxes inline with content (instead of ads being shown as pop-ups or banners in places that lead to a poor user experience & accidental clicks on ads). Websites that load quickly presenting Google users with better experiences and often lead to improvements in ranking positions on mobile devices.
Implementing accelerated mobile pages to your website can greatly improve your SEO. You can start now by filling out the form below to schedule a free consultation. Our no-strings-attached video/audio meeting will give you every bit of information you need to make the right choice.
Inquiring now won’t cost you anything, and it could impact your business.
Mobile optimized web pages are designed to meet the needs of a desktop first. The website relies on one page for delivering mobile and desktop versions of the site. These pages resize elements to respond to any screen size and load all website scripts.
AMP pages are designed to meet the needs of mobile first. The website relies on different pages for delivering mobile versions of the site. These (AMP) pages load fewer scripts.
AMP implementation times vary from site to site, but our free consultation and initial assessment should give you all the information you need for an informed choice.
Please contact us with any questions not answered here.