- The marketing strategy behind writing blogs.
- How to use Blogs to drive traffic.
- 6 Basic steps to creating amazing content quickly.
Start with your call-to-action in mind. Determine the goal & your call to action. Some goals or calls to action might include:
- What does the prospect need to know/learn/understand about your products & services BEFORE they can convert into a paying customer?
- What barriers/objections do they have to convert into a paying customer? Think about consumer perceptions about your industry.
- What are they thinking about/worrying about/researching/talking about before they decide to buy your products & services?
- What is the primary pain point your prospect is experiencing? What problems are they facing?
Example: If you are selling training services to marathon runners you may write about topics such as:
Are you Marathon Ready?
10 must-haves for marathon runners.
This is where you are going to GET INVOLVED with their pin point research. Remember, this is cold traffic. They don’t know about you. This is how you are going to introduce yourself, your company and position yourself as an expert.
Headline: Your headline wants to be in the sweet spot of 10-12 words. Make a clear statement, not something cute or fancy. Complete but not wordy (take a few minutes to mess with this… if it’s too long see what words you can eliminate will still having the title be complete.
The Introduction: The first sentence needs to be short, punchy, and curiosity-based. For example, “You’ve finally found it,” “Here is the big misconception out there,” or “I get it…”
Transitions: These are Stop Signs – This is when a lot of readers leave! Similar to your opening sentence it needs to grab the reader to continue reading. Examples: “Let’s take a look at each…” “Let’s begin with” and “Now here is where the problem is.”
Formatting: The is to make this post desirable to read at first glance. If your blog is long with no breaks it’s going to look like a huge task for your reader. Make it extremely comfortable to read (use bullets, bold text, italics, breaks to make it seem shorter)
Try to keep each paragraph only 3-4 sentences. Nice small chunks for your reader to tackle, with strongly positioned transitions to keep them going. Try this formatting trick…
Turn your copy side-ways. It should look like a graph with high peaks and low valleys. Sometimes this is a challenge to write this way. Do you best – research shows that it does the work.
Use A Deep Tease (optional): Wherever you are posting your blog to drive traffic, use a tease deep into the content to grab a readers attention. For example: “#3 on this list is going to surprise you! Method #8 takes no time at all.”
Insert (2) Types of Calls To Action: Put consistent offers in your content (for example if you have a free report or eBook, you can connect a hyperlink directly in your blog text)
1. First type of call to action: Text-based link as explained above.
2. Second type of call to action: Graphic call to action (people love pictures and buttons)
Example: You are writing a blog on “Improving Your Sales Skills” you could insert an image with a click button to sign up for a “free Sales Training webinar” to that you can continue to build expertise and trust with your audience for later product offers.
THANKS FOR READING – Now get to work. Share your blogs on social media, forums, partner sites, etc. to start driving traffic to your site.