CORPORATE, DIGITAL STRATEGY CONSULTING
OUR APPROACH & RESULTS
In order to conduct a thorough audit, we collected all the data from their analytics accounts, social media properties, and e-commerce portal. In our analysis, we found that they were majorly overspending in MOFU (middle of the funnel) activities, and not focusing on TOFU (top of the funnel), which is critical in building awareness. We then completely re-orchestrated their marketing campaigns across all channels and designed a budget for 2018 which focused on maximum ROI.
Their campaigns were then further enriched via video content and native advertising, geared towards increasing awareness and building a pipeline of new prospects. Additionally, we also leveraged dynamic advertising to set up retargeting campaigns for upselling and cross-selling to maximize customer lifetime value. Finally, in order to help the company clearly understand the performance of their campaigns, we created a custom analytics measurement plan. Our measurement plan included a comprehensive dashboard, showing the clients key performance indicators, and corresponding metrics.
- Digital Strategy Consulting
- Google AdWords Consulting
- Facebook Marketing Consulting